Hello
Hello
Hello
MOMO
MOMO
MOMO
An independent creative practice by Mohamed Thiam
An independent creative practice by Mohamed Thiam
Brand strategy · Creative direction · Storytelling
Brand strategy · Creative direction · Storytelling
Strong brands and campaigns are built on a clear understanding of what people need to believe, feel and understand before they act.
I uncover those human needs, connect them to business goals, and turn the resulting insight into clear, memorable brands, stories and campaign concepts.
Design as an Act of Hospitality is the north star for how I approach that work. It means respecting the audience's intelligence and reducing friction through clarity, relevance and care - earning attention that can grow into trust, prompt action and, over time, build loyalty.
Strong brands and campaigns are built on a clear understanding of what people need to believe, feel and understand before they act.
I uncover those human needs, connect them to business goals, and turn the resulting insight into clear, memorable brands, stories and campaign concepts.
Design as an Act of Hospitality is the north star for how I approach that work. It means respecting the audience's intelligence and reducing friction through clarity, relevance and care - earning attention that can grow into trust, prompt action and, over time, build loyalty.
Strong brands and campaigns are built on a clear understanding of what people need to believe, feel and understand before they act.
I uncover those human needs, connect them to business goals, and turn the resulting insight into clear, memorable brands, stories and campaign concepts.
Design as an Act of Hospitality is the north star for how I approach that work. It means respecting the audience's intelligence and reducing friction through clarity, relevance and care - earning attention that can grow into trust, prompt action and, over time, build loyalty.
I'm Mo(hamed) Thiam, a brand & creative director with more than a decade of experience combining strategy, creative direction and storytelling to help teams clarify complex propositions, align stakeholders and give the work a clear creative direction.
The goal is to create value in three directions: moving the organization forward, serving its existing audience more meaningfully, and creating a clear way in for new audiences who may already need what it offers but do not yet see themselves in its story.
That, to me, is Design as an Act of Hospitality.
I'm Mo(hamed) Thiam, a brand & creative director with more than a decade of experience combining strategy, creative direction and storytelling to help teams clarify complex propositions, align stakeholders and give the work a clear creative direction.
The goal is to create value in three directions: moving the organization forward, serving its existing audience more meaningfully, and creating a clear way in for new audiences who may already need what it offers but do not yet see themselves in its story.
That, to me, is Design as an Act of Hospitality.
I'm Mo(hamed) Thiam, a brand & creative director with more than a decade of experience combining strategy, creative direction and storytelling to help teams clarify complex propositions, align stakeholders and give the work a clear creative direction.
The goal is to create value in three directions: moving the organization forward, serving its existing audience more meaningfully, and creating a clear way in for new audiences who may already need what it offers but do not yet see themselves in its story.
That, to me, is Design as an Act of Hospitality.
THE GOODS
THE GOODS
Selected work across brand platforms, campaign concepts and creative direction.
Selected work across brand platforms, campaign concepts and creative direction.
SHOW WE CARE
SHOW WE CARE
Brand & Creative Director
Brand & Creative Director
Making care visible as the infrastructure that holds society together.
Making care visible as the infrastructure that holds society together.
THE SYMPOSIUM READER
THE SYMPOSIUM READER
Editorial Art Director
Editorial Art Director
Turning five years of dialogue into a tool for learning and action.
Turning five years of dialogue into a tool for learning and action.
MOSAÏQ
MOSAÏQ
Brand & Creative Director
Brand & Creative Director
Turning a resource hub into a platform for connection and growth.
Turning a resource hub into a platform for connection and growth.
#DONEWAITING
#DONEWAITING
Creative Director
Creative Director
Uniting four economic-justice demands under one adaptable campaign idea.
Uniting four economic-justice demands under one adaptable campaign idea.
INDIGENOUS RIGHTS AND JUSTICE
INDIGENOUS RIGHTS AND JUSTICE
Brand Identity Lead
Brand Identity Lead
Creating a respectful identity for Indigenous rights and reconciliation.
Creating a respectful identity for Indigenous rights and reconciliation.
CLIMATE CHANGE WORKSHOP SERIES
CLIMATE CHANGE WORKSHOP SERIES
Campaign Creative Lead
Campaign Creative Lead
Making climate justice local and relevant to Black communities.
Making climate justice local and relevant to Black communities.
CITTÀ: UNMAPPING MEXICO
CITTÀ: UNMAPPING MEXICO
Art Director & Illustrator
Art Director & Illustrator
Mapping Mexico City across three eras through a connected poster series.
Mapping Mexico City across three eras through a connected poster series.
WORK WITH ME
WORK WITH ME
I work with teams in two ways, depending on what the work needs.
1) Project Collaboration
I join your team for a specific project - such as a brand platform, campaign, launch or creative concept.
I work alongside the people already involved, helping clarify the challenge, find the idea that should shape the work and carry it through to execution.
I work with teams in two ways, depending on what the work needs.
1) Project Collaboration
I join your team for a specific project - such as a brand platform, campaign, launch or creative concept.
I work alongside the people already involved, helping clarify the challenge, find the idea that should shape the work and carry it through to execution.
I work with teams in two ways, depending on what the work needs.
1) Project Collaboration
I join your team for a specific project - such as a brand platform, campaign, launch or creative concept.
I work alongside the people already involved, helping clarify the challenge, find the idea that should shape the work and carry it through to execution.
2) Fractional Creative Direction
I work alongside your team as a fractional Brand & Creative Director, helping the strategy, story and creative direction stay connected across projects without the commitment of a full-time role.
The arrangement is flexible by design. We can increase the pace when the work intensifies, slow down or pause during quieter periods, and pick it up again when the need returns.
If you're not sure which way fits, send me a note and we can sketch it out together.
2) Fractional Creative Direction
I work alongside your team as a fractional Brand & Creative Director, helping the strategy, story and creative direction stay connected across projects without the commitment of a full-time role.
The arrangement is flexible by design. We can increase the pace when the work intensifies, slow down or pause during quieter periods, and pick it up again when the need returns.
If you're not sure which way fits, send me a note and we can sketch it out together.
2) Fractional Creative Direction
I work alongside your team as a fractional Brand & Creative Director, helping the strategy, story and creative direction stay connected across projects without the commitment of a full-time role.
The arrangement is flexible by design. We can increase the pace when the work intensifies, slow down or pause during quieter periods, and pick it up again when the need returns.
If you're not sure which way fits, send me a note and we can sketch it out together.
NEXT STEPS
NEXT STEPS
Good work doesn't always begin with a perfect brief.
Sometimes it begins with a complex proposition, a moment of change or the feeling that the current story no longer fits.
If you're shaping a brand, campaign or new direction and need a thinking partner to help clarify what matters, find the concept that brings it together and carry it forward, I'd love to hear what you're working on.
Bring me the brief, the half-formed thought or the challenge your team keeps circling. We can work out what comes next together.
My inbox is open.
Good work doesn't always begin with a perfect brief.
Sometimes it begins with a complex proposition, a moment of change or the feeling that the current story no longer fits.
If you're shaping a brand, campaign or new direction and need a thinking partner to help clarify what matters, find the concept that brings it together and carry it forward, I'd love to hear what you're working on.
Bring me the brief, the half-formed thought or the challenge your team keeps circling. We can work out what comes next together.
My inbox is open.
Good work doesn't always begin with a perfect brief. Sometimes it begins with a complex proposition, a moment of change or the feeling that the current story no longer fits.
If you're shaping a brand, campaign or new direction and need a thinking partner to help clarify what matters, find the concept that brings it together and carry it forward, I'd love to hear what you're working on.
Bring me the brief, the half-formed thought or the challenge your team keeps circling. We can
work out what comes next together.
My inbox is open.