About
Hello, I’m Mo.
A BIT OF BACKGROUND
For more than a decade, I’ve taken work from research and concept through production and delivery. I’ve worked with IDEO.org, KOFISI, the Canadian Labour Congress, The Fund for Global Human Rights and UNEP—across naming, brand development, digital experiences, editorial design and national campaigns.
Design as an Act of Hospitality
I start by understanding the people you want to reach: what matters to them, what gets in their way and what helps them feel welcome. That understanding shapes a strategy connecting your organisation’s goals to stories and design that give people a reason to act.
My background spans seven countries across four continents. Working between cultures and languages has taught me to question assumptions and notice who might be missing from the conversation. That perspective shapes how I design and collaborate.
Work with me
Project collaboration
For a brand, campaign or experience you want to bring to life. I help define the challenge, develop the direction and deliver the work alongside your team, bringing in collaborators where needed.
Fractional brand & creative direction
For teams that need ongoing creative leadership. I help shape briefs, guide design and support collaborators across projects, keeping the work connected to your brand strategy.
If I joined your team today, what’s one thing I could take off your plate to make room for what needs your attention?