HELLO, FRIEND
HELLO, FRIEND
HELLO, FRIEND
The best creative partnerships create enough trust to ask better questions, challenge assumptions and stay with the problem until the right idea emerges.
The best creative partnerships create enough trust to ask better questions, challenge assumptions and stay with the problem until the right idea emerges.
“The TL;DR please?”
“The TL;DR please?”
“The TL;DR please?”
I'm Mohamed, the brand & creative director behind HelloMomo, my independent creative practice.
I work across strategy, creative direction and storytelling, and I'm most useful when I join the work early - while the questions are still open and the central idea has not yet been found.
For more than a decade, I've stayed with projects from the first messy conversation to the finished work in the world - helping teams find the concept, align around it and protect what makes it meaningful as it comes to life.
I'm Mohamed, the brand & creative director behind HelloMomo, my independent creative practice.
I work across strategy, creative direction and storytelling, and I'm most useful when I join the work early - while the questions are still open and the central idea has not yet been found.
For more than a decade, I've stayed with projects from the first messy conversation to the finished work in the world - helping teams find the concept, align around it and protect what makes it meaningful as it comes to life.
I’m Mohamed, a designer and strategist who treats every project like an act of hospitality.
I help teams who care about people turn their values into clear stories, visuals, and experiences that feel like an open door, not a campaign.
I’ve spent over a decade working across brand strategy, visual design, and creative direction. That means I can stay with a project from the first messy conversation all the way to the final asset in the wild, while making sure it still feels like you, and respects your audience.
“Now, I’m curious. Tell me more!”
“Now, I’m curious. Tell me more!”
“Now, I’m curious. Tell me more!”
I grew up across four continents, moving between languages, cultures and expectations. These days, I move daily between French, English and Wolof, with some Spanish and Arabic when I can.
That experience taught me that the same message can carry different meanings depending on who receives it. It made me attentive to cultural nuance, hidden assumptions and what is not being said aloud.
It also taught me to notice when people are standing just outside a story - and to look for a clearer way in.
I grew up across four continents, moving between languages, cultures and expectations. These days, I move daily between French, English and Wolof, with some Spanish and Arabic when I can.
That experience taught me that the same message can carry different meanings depending on who receives it. It made me attentive to cultural nuance, hidden assumptions and what is not being said aloud.
It also taught me to notice when people are standing just outside a story - and to look for a clearer way in.
I grew up across four continents, always between languages, cultures, and expectations. These days I move daily between French, English, and Wolof (with some Spanish and Arabic when I can).
Moving like that taught me to pay attention to cultural nuances for what isn’t said out loud and to design for people who don’t usually see themselves in the story.
“Great, so how exactly do you do that?”
“Great, so how exactly do you
do that?”
“Great, so how exactly do you do that?”
My process is collaborative and hands-on. I sit in the mess with you before rushing towards an answer.
We start by clarifying the proposition, the business goal and the people the work needs to reach - both those already in the room and those the organization hopes to welcome next.
We then look at the challenge from their point of view and uncover the insight that should shape what comes next.
From there, I bring research, narrative, creative direction and design together to create something your team can use: a brand platform, campaign concept or creative system that is clear enough to align around and strong enough to bring to life.
If you're working through a complex proposition or searching for the concept that can bring the work together, I'd love to hear about it.
My process is collaborative and hands-on. I sit in the mess with you before we try to make anything beautiful.
We start by getting close to the people your work is for, listen, and map the story from their point of view.
From there, I blend research, narrative, and visual design into something your team can use: campaign concepts, brand systems, tools, or story frameworks that are easy to share and hard to forget.
The goal is always to build work that’s visually strong, emotionally honest, and aligns with the needs and values of the people you serve.
If this way of working feels close to what you need, my inbox is open.
My process is collaborative and hands-on. I sit in the mess with you before we try to make anything beautiful.
We start by better understanding your people and mapping their story from their point of view.
From there, I blend research, narrative, and visual design into something your team can use: campaign concepts, brand systems, or tools that are easy to share and hard to forget.
The goal, always, is to build work that is visually strong, emotionally honest, and aligns with the needs and values of the people you serve.
If this way of working feels close to what you need, my inbox is open.
With heartfelt gratitude,
Mohamed Thiam
With heartfelt gratitude,
Mohamed Thiam
With heartfelt gratitude,
Mohamed Thiam
✌🏽❤️
✌🏽❤️
✌🏽❤️