Hello
Hello
Hello
MO
MO
MO
Building Bridges Toward a World Without “Others”
MO
MO
MO
By blending strategy and creativity,
I craft culturally informed solutions for products and campaigns that make social issues visible, and drive positive change both locally or globally.
By blending strategy and creativity, I craft culturally informed solutions for products and campaigns that make social issues visible, and drive positive change both locally or globally.
By blending strategy and creativity,
I craft culturally informed solutions for products and campaigns that make social issues visible, and drive positive change both locally or globally.
Exactly what I need
Exactly what I need
THE GOODS
THE GOODS
Mosaïq - Diverse visions for a brighter future
Mosaïq - Diverse visions for a brighter future
Mosaïq - Diverse visions for a brighter future
Brand strategy / development + Creative direction + UI/UX
Done Waiting - A campaign for women’s rights
Done Waiting - A campaign for women’s rights
Done Waiting - A campaign for women’s rights
Poster design + Social media
Indigenous Rights and Justice - A reconciliation initiative
Indigenous Rights and Justice - A reconciliation initiative
Indigenous Rights and Justice - A reconciliation initiative
Branding + Editorial design + Social media
Beyond Black History Month - A Legacy of Care
Beyond Black History Month - A Legacy of Care
Beyond Black History Month - A Legacy of Care
Client story coming soon…
Poster design + Social media
Climate Change Preparedness Workshop
Climate Change Preparedness Workshop
Climate Change Preparedness Workshop
Client story coming soon…
Social media + Copywriting
Pride Canada
Pride Canada
Pride Canada
Client story coming soon…
Stickers + Social media
Show We Care - Even care workers need a helping hand
Show We Care - Even care workers need a helping hand
Show We Care - Even care workers need a helping hand
Client story coming soon…
Brand strategy + Creative direction + Social media
Città Magazine - Unmapping Mexico
Città Magazine - Unmapping Mexico
Città Magazine - Unmapping Mexico
Client story coming soon…
Poster design + Illustration
THE SERVICES
THE SERVICES
Over a decade of solving problems
with a human-first approach.
Over a decade of solving problems
with a human-first approach.
Over a decade of solving problems
with a human-first approach.
01 - Creative Direction
01 - Creative Direction
Balancing the latest trends with audience insights, we’ll craft visually stunning designs that tell a compelling brand story. It's about creating a cohesive narrative that not only looks great but also connects deeply with your audience.
Balancing the latest trends with audience insights, we’ll craft visually stunning designs that tell a compelling brand story. It's about creating a cohesive narrative that not only looks great but also connects deeply with your audience.
02 - Brand Strategy / Activation
02 - Brand Strategy / Activation
With thorough market research, we’ll carve out a unique position for your brand. We’ll then bring this strategy to life through with meaningful campaigns and partnerships, extending your brand’s reach for truly engaging experiences.
With thorough market research, we’ll carve out a unique position for your brand. We’ll then bring this strategy to life through with meaningful campaigns and partnerships, extending your brand’s reach for truly engaging experiences.
03 - Brand Identity
03 - Brand Identity
I focus on crafting brand identities that leave a lasting mark. From impactful logos to cohesive websites, every element we’ll designed together will ensure your brand not only stands out but speaks clearly and consistently across all platforms.
I focus on crafting brand identities that leave a lasting mark. From impactful logos to cohesive websites, every element we’ll designed together will ensure your brand not only stands out but speaks clearly and consistently across all platforms.
04 - Team Leadership
04 - Team Leadership
In leading teams, I emphasize innovation and alignment with your brand’s vision. My inclusive approach nurtures creativity while steering towards strategic goals, ensuring that your brand's message is delivered effectively and authentically.
In leading teams, I emphasize innovation and alignment with your brand’s vision. My inclusive approach nurtures creativity while steering towards strategic goals, ensuring that your brand's message is delivered effectively and authentically.
“I knew turning to Mohamed for support was the right decision.”
“I knew turning to Mohamed for support was the right decision.”
“I knew turning to Mohamed for support was the right decision.”
The clarity with which Mohamed framed our climate preparedness initiative was concise and well-crafted. Through a targeted social media campaign he designed, our message has reached our desired audience. The level of interest generated is a testament to his skill
in strategic communication.
The clarity with which Mohamed framed our climate preparedness initiative was concise and
well-crafted. Through a targeted social media campaign he designed, our message has reached our desired audience. The level of interest generated is
a testament to his skill
in strategic communication.
Christopher Wilson
Director, Regional Offices Branches
Public Service Alliance of Canada
THE APPROACH
THE APPROACH
Human First. Always. That's my guiding principle. With it, I craft inclusive and impactful designs that begin with understanding the needs and perspectives of those you serve.
In every project, I advocate for the causes
you champion.
Human First. Always. That's my guiding principle. With it, I craft inclusive and impactful designs that begin with understanding the needs and perspectives of those you serve. In every project,
I advocate for the causes
you champion.
Human First. Always. That's my guiding principle. With it, I craft inclusive and impactful designs that begin with understanding the needs and perspectives
of those you serve. In every project, I advocate for the causes you champion.
THE BENEFITS
THE BENEFITS
Being a trilingual designer and brand strategist has its perks.
Being a trilingual designer and brand strategist has its perks.
Being a trilingual designer and brand strategist has its perks.
01 - Purpose-Centered Strategy
01 - Purpose-Centered Strategy
Our strategy begins with your mission, aligning our creative approach to make a real impact. I focus on practical solutions that effectively push your goals forward, tailored to your unique needs.
Our strategy begins with your mission, aligning our creative approach to make a real impact. I focus on practical solutions that effectively push your goals forward, tailored to your unique needs.
02 - Collaborative Ideation
02 - Collaborative Ideation
Good ideas thrive in collaboration. We blend your insight with our design expertise, creating a partnership that values your input. This process ensure that the solution we’ll implement truly represents your vision.
Good ideas thrive in collaboration. We blend your insight with our design expertise, creating a partnership that values your input. This process ensure that the solution we’ll implement truly represents your vision.
03 - Culturally Informed Solutions
03 - Culturally Informed Solutions
My design process is enriched by a multicultural background and understanding, ensuring our strategy resonate with diverse audiences. Together, we create, iterate, and refine our solutions, making our work is not only visually appealing but also culturally aligned.
My design process is enriched by a multicultural background and understanding, ensuring our strategy resonate with diverse audiences. Together, we create, iterate, and refine our solutions, making our work is not only visually appealing but also culturally aligned.
04- Inclusive Design Leadership
04- Inclusive Design Leadership
In every project, whether leading a team or working solo, my leadership centres on inclusivity. By valuing diverse voices from concept to delivery, we enrich the creative process, ensuring quality and outcomes that resonate broadly and succeed in the real world.
In every project, whether leading a team or working solo, my leadership centres on inclusivity. By valuing diverse voices from concept to delivery, we enrich the creative process, ensuring quality and outcomes that resonate broadly and succeed in the real world.
THE INSIGHT
THE INSIGHT
Mentors have saved me from significant blunders. 'Note to Self', a collection of insights on design, creativity, and the human condition, is my way of paying it forward.
Mentors have saved me from significant blunders. 'Note to Self', a collection of insights on design, creativity, and the human condition, is my way of paying it forward.
Mentors have saved me from significant blunders. 'Note to Self', a collection of insights on design, creativity, and the human condition, is my way of paying it forward.
Subscribe to Note to Self
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Subscribe to Note to Self
It’s like having design mentor in your inbox.
Subscribe to Note to Self
It’s like having design mentor in your inbox.