DONEWAITING
DONEWAITING
DONEWAITING
DONEWAITING
In 2018, I worked with the Canadian Labour Congress on a campaign built from one truth: women were #Donewaiting for economic justice.
In 2018, I worked with the Canadian Labour Congress on a campaign built from one truth: women were #Donewaiting for economic justice.
In 2018, I worked with the Canadian Labour Congress on a campaign built from one truth: women were #Donewaiting for economic justice.
In 2018, I worked with the Canadian Labour Congress on a campaign built from one truth: women were #Donewaiting for economic justice.
A LINE IN THE SAND
A LINE IN THE SAND
For years, Canada's unions had been fighting for equal pay, safety from violence, and affordable child care. But each issue lived on its own. We needed a way to connect them and make the story human, clear, and impossible to ignore.
For years, Canada's unions had been fighting for equal pay, safety from violence, and affordable child care. But each issue lived on its own. We needed a way to connect them and make the story human, clear, and impossible to ignore.
For years, Canada's unions had been fighting for equal pay, safety from violence, and affordable child care. But each issue lived on its own. We needed a way to connect them and make the story human, clear, and impossible to ignore.
MAKING IT ONE STORY
MAKING IT ONE STORY
Our job was to find one frame strong enough to hold everything together and we landed on four pillars: Pay. Safety. Care. Fair work.
That became the spine of the #DoneWaiting campaign. It felt worker-led, feminist, and direct. The story fit in one line: “Equal pay. Safety from violence. Child care you can afford. Fair work for women.”
Working with the CLC’s Women and Human Rights, Political Action, and Communications teams, we used design as a shared language between policy experts, organizers, and workers.
The assets were made to live where people already were: in offices, union halls, community centers, and social feeds. Flyers, posters, and print pieces moved by hand and word of mouth, helping turn awareness into alignment.
Our job was to find one frame strong enough to hold everything together and we landed on four pillars: Pay. Safety. Care. Fair work.
That became the spine of the #DoneWaiting campaign. It felt worker-led, feminist, and direct. The story fit in one line: “Equal pay. Safety from violence. Child care you can afford. Fair work for women.”
Working with the CLC’s Women and Human Rights, Political Action, and Communications teams, we used design as a shared language between policy experts, organizers, and workers.
The assets were made to live where people already were: in offices, union halls, community centers, and social feeds. Flyers, posters, and print pieces moved by hand and word of mouth, helping turn awareness into alignment.
Our job was to find one frame strong enough to hold everything together and we landed on four pillars: Pay. Safety. Care. Fair work.
That became the spine of the #DoneWaiting campaign. It felt worker-led, feminist, and direct. The story fit in one line: “Equal pay. Safety from violence. Child care you can afford. Fair work for women.”
Working with the CLC’s Women and Human Rights, Political Action, and Communications teams, we used design as a shared language between policy experts, organizers, and workers.
The assets were made to live where people already were: in offices, union halls, community centers, and social feeds. Flyers, posters, and print pieces moved by hand and word of mouth, helping turn awareness into alignment.
WHEN THE STORY BECAME CHANGE
We designed for momentum. We designed toolkits, templates, social media assets, and copy that unions across the country could adapt while staying on message.
As the campaign spread, real progress followed. Over the next few years, those demands turned into concrete wins:
The Pay Equity Act (2018) created proactive pay equity for federally regulated employers.
Bill C-65 strengthened harassment and violence protections.
Paid domestic-violence leave entered federal public-service agreements.
A $10-a-day child care plan reshaped early learning across Canada.
And Canada ratified ILO Convention 190, setting a global standard for safe work.
#DoneWaiting made justice feel within reach and that changed how people fought for it. The story was clear, visible and shareable.
It became the public-facing umbrella that made these victories part of one coherent story of economic justice.
Our job was to find one frame strong enough to hold everything together and we landed on four pillars: Pay. Safety. Care. Fair work.
That became the spine of the #DoneWaiting campaign. It felt worker-led, feminist, and direct. The story fit in one line: “Equal pay. Safety from violence. Child care you can afford. Fair work for women.”
Working with the CLC’s Women and Human Rights, Political Action, and Communications teams, we used design as a shared language between policy experts, organizers, and workers.
The assets were made to live where people already were: in offices, union halls, community centers, and social feeds. Flyers, posters, and print pieces moved by hand and word of mouth, helping turn awareness into alignment.
MAKING IT ONE STORY
WHEN THE STORY BECAME CHANGE
We designed for momentum. We designed toolkits, templates, social media assets, and copy that unions across the country could adapt while staying on message.
As the campaign spread, real progress followed. Over the next few years, those demands turned into concrete wins:
The Pay Equity Act (2018) created proactive pay equity for federally regulated employers.
Bill C-65 strengthened harassment and violence protections.
Paid domestic-violence leave entered federal public-service agreements.
A $10-a-day child care plan reshaped early learning across Canada.
And Canada ratified ILO Convention 190, setting a global standard for safe work.
#DoneWaiting made justice feel within reach and that changed how people fought for it. The story was clear, visible and shareable.
It became the public-facing umbrella that made these victories part of one coherent story of economic justice.
We designed for momentum. We designed toolkits, templates, social media assets, and copy that unions across the country could adapt while staying on message.
As the campaign spread, real progress followed. Over the next few years, those demands turned into concrete wins:
The Pay Equity Act (2018) created proactive pay equity for federally regulated employers.
Bill C-65 strengthened harassment and violence protections.
Paid domestic-violence leave entered federal public-service agreements.
A $10-a-day child care plan reshaped early learning across Canada.
And Canada ratified ILO Convention 190, setting a global standard for safe work.
#DoneWaiting made justice feel within reach and that changed how people fought for it. The story was clear, visible and shareable.
It became the public-facing umbrella that made these victories part of one coherent story of economic justice.
We designed for momentum. We designed toolkits, templates, social media assets, and copy that unions across the country could adapt while staying on message.
As the campaign spread, real progress followed. Over the next few years, those demands turned into concrete wins:
The Pay Equity Act (2018) created proactive pay equity for federally regulated employers.
Bill C-65 strengthened harassment and violence protections.
Paid domestic-violence leave entered federal public-service agreements.
A $10-a-day child care plan reshaped early learning across Canada.
And Canada ratified ILO Convention 190, setting a global standard for safe work.
#DoneWaiting made justice feel within reach and that changed how people fought for it. The story was clear, visible and shareable.
It became the public-facing umbrella that made these victories part of one coherent story of economic justice.
WHEN THE STORY BECAME CHANGE
GRATITUDE
Thank you to the Canadian Labour Congress's Women and Human Rights, Political Action, and the communication departments. #Donewaiting campaign. And while we celebrate, we know the fight for gender equality and economic justice continues.
Thank you to the Canadian Labour Congress's Women and Human Rights, Political Action, and the communication departments. #Donewaiting campaign. And while we celebrate, we know the fight for gender equality and economic justice continues.
GRATITUDE
GRATITUDE
Thank you to Aurore Danielou for the beautiful floral patterns, the Canadian Labour Congress's Women and Human Rights, Political Action, and the communication departments. And while we celebrate, we know the fight for gender equality and economic justice continues.
Thank you to Aurore Danielou for the beautiful floral patterns, the Canadian Labour Congress's Women and Human Rights, Political Action, and the communication departments. And while we celebrate, we know the fight for gender equality and economic justice continues.
For years, Canada's unions had been fighting for equal pay, safety from violence, and affordable child care. But each issue lived on its own. We needed a way to connect them and make the story human, clear, and impossible to ignore.
A LINE IN THE SAND
Interested in working together?
Interested in working together?
Interested in working together?
Interested in working together?