MosaïQ

The Citi Foundation Innovation Challenge supports non-profits with grants to tackle critical issues. To amplify their impact, Citi Foundation partnered with IDEO.org to create MOSAIQ—a platform offering essential tools and networking opportunities.

The Citi Foundation Innovation Challenge supports non-profits with grants to tackle critical issues. To amplify their impact, Citi Foundation partnered with IDEO.org to create MOSAIQ—a platform offering essential tools and networking opportunities.

The Citi Foundation Innovation Challenge supports non-profits with grants to tackle critical issues. To amplify their impact, Citi Foundation partnered with IDEO.org to create MOSAIQ—a platform offering essential tools and networking opportunities.

The Citi Foundation Innovation Challenge supports non-profits with grants to tackle critical issues. To amplify their impact, Citi Foundation partnered with IDEO.org to create MOSAIQ—a platform offering essential tools and networking opportunities.

Branding and Visual Identity

Branding and
Visual Identity

The MOSAÏQ logo is designed with six "tiles" that embody the collaborative spirit of the community it represents. Each tile, with its softened edges, symbolizes individuals and grantees united in addressing social challenges. The arrangement showcases a harmonious collaboration, highlighted by two tiles interlocking, signifying the merging of efforts 

 to enhance their collective impact.

Branding and Visual Identity

The MOSAÏQ logo is designed with six "tiles" that embody the collaborative spirit of the community it represents. Each tile, with its softened edges, symbolizes individuals and grantees united in addressing social challenges. The arrangement showcases a harmonious collaboration, highlighted by two tiles interlocking, signifying the merging of efforts 

 to enhance their collective impact.

MOSAÏQ uses a diorama collage style for illustrations and imagery. Its visuals come to life through a blend of bold shapes, rich colors, layered textures, and engaging photography, crafting an inviting and energetic aesthetic that echoes the platform's diverse community and wealth of resources.

Compelling Visuals and Illustrations

Compelling Visuals and Illustrations

Compelling Visuals
and Illustrations

MOSAÏQ uses a diorama collage style for illustrations and imagery.
Its visuals come to life through a blend of bold shapes, rich colors, layered textures, and engaging photography, crafting an inviting and energetic aesthetic that echoes the platform's diverse community and wealth of resources.

MOSAÏQ uses a diorama collage style for illustrations and imagery. Its visuals come to life through a blend of bold shapes, rich colors, layered textures, and engaging photography, crafting an inviting and energetic aesthetic that echoes the platform's diverse community and wealth of resources.

Warm Colors and Rich Textures

MOSAÏQ's color palette leads with blue tones to instill a sense of trust and reliability, essential to the platform. Complementary colors are added to the mix to celebrate the diversity of the community, creating warm and vibrant visual identity.

Warm Colors and
Rich Textures

MOSAÏQ's color palette leads with blue tones to instill a sense of trust and reliability, essential to the platform. Complementary colors are added to the mix to celebrate the diversity of the community, creating warm and vibrant visual identity.

Building the Patterns, Shapes, and Clusters

From the logo, we created a dynamic pattern with shape clusters and individual shapes. These elements serve as photography masks and illustrations, boosting visual appeal and brand consistency. This approach made the campaign recognizable across media, from social media to printed materials for unions and activists, enhancing the messaging’s impact and engagement.

Building the Patterns,

Shapes, and Clusters

From the logo, we created a dynamic pattern with shape clusters and individual shapes. These elements serve as photography masks and illustrations, boosting visual appeal and brand consistency. This approach made the campaign recognizable across media, from social media to printed materials for unions and activists, enhancing the messaging’s impact and engagement.

Early Feedback and Future Potential

While MOSAIQ is still in its early stages, initial feedback has been promising. Grantees appreciate the accessible and relevant resources, and there is a growing sense of community and collaboration. This early success exemplifies the power of collaboration and innovative design in the non-profit sector. As it evolves, MOSAIQ promises to be an enduring resource, empowering non-profits to achieve lasting impact.

While MOSAIQ is still in its early stages, initial feedback has been promising. Grantees appreciate the accessible and relevant resources, and there is a growing sense of community and collaboration. This early success exemplifies the power of collaboration and innovative design in the non-profit sector. As it evolves, MOSAIQ promises to be an enduring resource, empowering non-profits to achieve lasting impact.

Early Feedback and Future Potential

For more details on the patterns and overall strategy of the MOSAIQ brand, please click the image below to access our comprehensive brand guide.

The Brand Guide

Thank You

A massive thank you to the IDEO.org New York and Nairobi Studio teams for trusting me with their vision. A special thank you goes to Juan Pablo Patino, Larrissa Bachia, Aleena Kazmi, George Joseph, Chris Larkin, Luan Nio, and Mavis Yue Cao, Ankita Roy, Lisa Tacoronte, and Tosh Juma.

The Brand Guide

For more details on the patterns and overall strategy of the MOSAIQ brand, please click the image below to access our comprehensive brand guide.

Early Feedback and Future Potential

While MOSAIQ is still in its early stages, initial feedback has been promising. Grantees appreciate the accessible and relevant resources, and there is a growing sense of community and collaboration. This early success exemplifies the power of collaboration and innovative design in the non-profit sector. As it evolves, MOSAIQ promises to be an enduring resource, empowering non-profits to achieve lasting impact.

Thank You

A massive thank you to the IDEO.org New York and Nairobi Studio teams for trusting me with their vision. A special thank you goes to Juan Pablo Patino, Larrissa Bachia, Aleena Kazmi, George Joseph, Chris Larkin, Luan Nio, and Mavis Yue Cao, Ankita Roy, Lisa Tacoronte, and Tosh Juma.

Early Feedback and
Future Potential

While MOSAIQ is still in its early stages, initial feedback has been promising. Grantees appreciate the accessible and relevant resources, and there is a growing sense of community and collaboration. This early success exemplifies the power of collaboration and innovative design in the non-profit sector. As it evolves, MOSAIQ promises to be an enduring resource, empowering non-profits to achieve lasting impact.

MOSAÏQ's color palette leads with blue tones to instill a sense of trust and reliability, essential to the platform. Complementary colors are added to the mix to celebrate the diversity of the community, creating warm and vibrant visual identity.

Warm Colors and Rich Textures

From the logo, we created a dynamic pattern with shape clusters and individual shapes. These elements serve as photography masks and illustrations, boosting visual appeal and brand consistency. This approach made the campaign recognizable across media, from social media to printed materials for unions and activists, enhancing the messaging’s impact and engagement.

Building the Patterns, Shapes,
and Clusters

A massive thank you to the IDEO.org New York and Nairobi Studio teams for trusting me with their vision. A special thank you goes to Juan Pablo Patino, Larrissa Bachia, Aleena Kazmi, George Joseph, Chris Larkin, Luan Nio, and Mavis Yue Cao, Ankita Roy, Lisa Tacoronte, and Tosh Juma.

Thank You

Interested in working together?

Interested in working together?

Interested in working together?

Interested in working together?

Let’s do this

Let’s do this