Beyond black history month
Addressing key advocacy challgenges
The campaign needed to address multiple critical aspects: celebrating and recognizing the historical and contemporary contributions of Black care workers, highlighting the ongoing issues of anti-Black racism, poor working conditions, and undervaluation of care work, and engaging the public and policymakers to take action towards improving conditions for care workers.
Creating a powerful visual story
To meet these goals, we developed a visually compelling design that combined historical imagery with modern elements, creating a powerful narrative that resonated with diverse audiences. The design included visuals depicting the journey of Black care workers from the mid-20th century to present day, infographics and quotes highlighting current issues faced by Black care workers, and clear, bold prompts urging viewers to support fair and decent work for care workers, including links to resources and ways to get involved.
The campaign highlighted the vital role of Black care workers. The visuals effectively communicated the historical and present-day significance of Black care workers, sparking conversations on social media and in communities. It inspired many to write to their MPs for better conditions. Praised by community leaders and activists, it boosted CLC’s reputation as a champion for workers’ rights.
“Black care workers helped build this country. They fought and organized for justice, helping to secure the rights that all workers now benefit from. Today—and every day—we honour this hard work by fighting for fairness and justice for Black care workers.”
Bea Bruske
President, Canadian Labour Congress
I am deeply grateful for the opportunity to help amplify the voices of Black care workers, who often work tirelessly to care for us. This project was a powerful reminder of their essential contributions and the ongoing need for advocacy.
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